The 360° Listing: How to Market a Home in the Age of Zillow
In the pre-internet era, a listing was a line in a classified ad and a photo in a binder. The agent was the gatekeeper of information. Today, that dynamic has completely flipped.
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Is Your Real Estate Search Stuck in the Past? Why AI is the Future of Property Discovery
Tired of clunky, irrelevant results? Discover how an AI real estate search, powered by platforms like PropKernel.com, is revolutionizing how buyers find their perfect home and how you close more deals.
The Architect of You: Building an Unshakable Personal Brand in Real Estate
In the digital age, a real estate agent’s most valuable asset isn’t their lockbox key; it’s their personal brand. Establishing prestige, finding your specialty, and choosing the right firm — are more relevant than ever.